Makaira Boats x KingGee
Meet Alan Shaw, the proud owner of Makaira Boats.
"We're a plate aluminum boat company based in Northland, New Zealand, dedicated to building high-performance vessels that push the boundaries of design, durability, and innovation."
"My journey into boat building started at Alloy Yachts, where I completed my apprenticeship. By the time I was 18, I found myself wanting a boat that simply didn’t exist in the market — one that could meet my exact needs. So, I decided to build it myself. That decision ultimately led to the creation of Makaira Boats."
"What I love most about boat building is the transformation — from raw aluminum sheets arriving at our workshop to a fully realized, high-performance vessel rolling out the door. Every boat we build is crafted entirely in-house, allowing us to maintain complete control over quality and innovation. The process is extensive, covering everything from design and plate cutting to folding, welding, sandblasting, painting, and full fit-out, including the trailers. It’s a rewarding experience to see each boat come together, knowing every detail has been shaped by our team’s hands."
"Having the right gear is essential in our line of work, which is why we rely on brands like KingGee. In our industry, clothing isn't just about comfort — it’s about performance. We need workwear that can handle tough conditions, with durability, flexibility, and well-placed pockets for tools and essentials. KingGee delivers on that, giving us workwear that stands up to the demands of boat building."
"One of the biggest milestones for Makaira Boats has been breaking into the American market. If you had told me back when I was an apprentice that one day our boats would be making waves in the U.S., I wouldn’t have believed it. It’s been an incredible journey, and it just goes to show what’s possible with a commitment to quality and innovation."
"At Makaira Boats, science and engineering are at the heart of everything we do. Our designs are backed by naval architecture and precise engineering, ensuring every boat performs at its best. That’s where we see a real synergy with KingGee — they don’t just make workwear, they apply science and innovation to develop fabrics and products that perform under pressure, just like we do with our boats."
https://youtu.be/rmqRUvFrf5M
Makaira Boats Trailer Boat Tournament 2025
The Makaira Boats Trailer Boat Tournament 2025 saw 58 boats and over 140 anglers head to the horizon in an attempt to claim a share of the $45,000 worth of prizes.
The shotgun start was fiercely contested.
https://youtu.be/FPMOerFmw_0
International Sales Person of the Year 2024
Roger Seese Receives the Prestigious Makaira Award for International Salesperson of the Year in 2024
Roger Seese, a key member of Tom-N-Jerry’s Boat Centre, has been honored with the esteemed Makaira Award for International Salesperson of the Year in 2024. This recognition highlights Roger’s exceptional sales achievements and his unwavering commitment to promoting quality boating experiences.
Over the past year, Roger has been instrumental in driving the company’s sales efforts across the United States. His extensive expertise in both boating and fishing has allowed him to forge meaningful relationships with customers, ensuring they not only find the perfect boat for their needs but also receive unparalleled advice and support throughout their purchase journey.
Roger’s contributions have been particularly notable in Washington State, where he has sold a significant number of Makaira boats. His deep understanding of the products he sells—paired with his passion for the boating and fishing lifestyle—has enabled him to connect with customers on a personal level. This genuine connection fosters trust and loyalty, leading to long-term customer satisfaction and repeat business.
Under Roger’s leadership and with his vast network of relationships, Tom-N-Jerry’s Boat Centre continues to experience strong sales of Makaira boats across the country. His dedication to customer service and his thorough knowledge of the boating industry are central to Tom-N-Jerry’s ongoing success in the highly competitive boat sales market.
As Roger receives this well-deserved recognition, the Tom-N-Jerry’s team is proud to have him as a part of their family. His tireless work ethic and passion for the boating industry are not only helping to grow the business but are also setting a standard of excellence in the field of international boat sales.
Seattle Boat Show 2025
Team Makaira had another successful Seattle Boat Show.
The 2025 Seattle Boats show was the debut of the New Makiaira Gen 3 33 with the Pacific North-West Transom.
https://youtu.be/oF691WglbCs
Leadership: Ethan’s Journey to Grow and Inspire
Since stepping into the role of General Manager at Makaira Boats recently, Ethan Holland’s leadership stands as an inspiring example of what can be achieved through dedication, collaboration and strong partnerships. His journey from apprentice to leader has been defined by hard work, a willingness to learn and a commitment to growth – both his own and that of his team.
Starting in the construction trades industry, Ethan has always embraced a hands-on approach to work. “I spent a lot of time working on cars when I was younger, and that eventually led me to an opportunity that changed my career,” he recalls. Through a friend, he heard about an aluminium boat-building company looking for an apprentice. He got the job, and it was the beginning of a much larger journey. “I started my first day here sweeping floors. A couple of years later, I completed my aluminium boatbuilding trade and then pursued marine systems engineering training while managing our fit-out department,” he explains.
When asked about his leadership style, Ethan reflects on an influential experience that shaped his approach. “Two years ago, the company sent me to Japan to learn about the Toyota Production System (TPS). It was eye-opening, but one saying really stuck with me: ‘You learn by watching your father’s back.’ For me, that means leading by example, and I try my best to live by that every day,” he shares.
Earlier this year, Ethan graduated in Marine Systems Engineering and was winner of the MAST “Emerging Leader of the Year” award that was sponsored by Dale Carnegie Training Solutions. This recognition gave him the opportunity to attend the Skills for Success leadership course, which he describes as life changing. “It really changed how I see managing people,” he says. The course highlighted an important truth: skilled technicians often move into leadership roles, but the abilities that make someone great at their trade don’t always translate to effective leadership. “The Dale Carnegie course gave me foundational skills to improve, and it aligned perfectly with the Japanese philosophy of Kaizen – continuous improvement,” he notes.
Reflecting on Makaira Boats’ progress, Ethan is particularly proud of how far the company has come. “When I started, it was just me and my boss, Allan, in a small, rented workshop. Now, we’ve grown to 25 employees and export to Australia and the U.S. The product has evolved over time and will continue to develop. It’s a real credit to Allan’s vision and the whole team,” he says. This growth, he adds, is a testament to the power of vision and teamwork, which “really inspires me to see what we can achieve in the future.”
Discussing the industry, Ethan values the generosity of those who shared their knowledge with him and emphasises the importance of continuous learning. “I’ve learned so much from the generosity of others willing to share their expertise. It’s a reminder to stay curious, listen more, and talk less – you never know what you’ll learn,” he reflects.
Training has also been key for Ethan, with MAST programmes providing invaluable opportunities for growth. “Even as our team members qualify, we’re always looking for the next opportunity to grow. That says a lot about the quality of MAST’s training,” he says.
Outside of work, Ethan enjoys family life and spending time on the water. “I grew up boating and fishing, and those are some of my fondest memories. I’m excited to share that with my family as they grow, and one day, I’d love to own one of our boats,” he shares.
New Model the Makaira 770
https://youtu.be/71Ks056V3Nw
The Makaira Gen3 750 has received a significant upgrade with a redesigned transom, leading to its transformation into the new Makaira 770. This enhanced model offers exceptional versatility, making it equally ideal for weekend getaways as it is for tackling serious fishing missions launched from remote beaches. Built for adventure, the Makaira 770 boasts robust engineering and design features that allow it to excel in various conditions, setting it apart from competitors. With its ability to handle diverse environments and deliver top-notch performance, the Makaira 770 is a true go-anywhere boat that meets the demands of both leisure and serious fishing enthusiasts.
Annapolis Boat Show 2024
The Makaira team has been hard at work showcasing their innovative boats at the Annapolis Power Boat Show, drawing an impressive level of interest and excitement from attendees. This is a unique opportunity to experience the first Makaira model on the East Coast up close. Don't miss your chance to see what all the buzz is about—visit us at the show and discover what makes Makaira stand out!
Sanctuary Cove International Boat Show 2024
The Makaira Boats team had an incredible experience at the Sanctuary Cove International Boat Show this past weekend! We loved meeting so many passionate boating enthusiasts and catching up with our loyal supporters. A special shoutout to the owners of Dopamine for allowing us to showcase their stunning Makaira Gen3 800, which was a highlight of the display. Thank you to everyone who stopped by to chat, learn more about our boats, and share in the excitement.
If you weren’t able to attend or have any questions, feel free to reach out to us at [email protected] or give us a call at +64 9 401 6641. We’d be happy to connect and help with anything you need!
Makaira Apprentice takes out top Award
Recently, a local Kerikeri apprentice achieved a remarkable feat by receiving the prestigious Dale Carnegie Emerging Leader Award at the MAST academy graduation. This award holds international recognition, making it an exceptional accomplishment for the recipient and a testament to their dedication and skill.
Ethan Holland, representing Makaira Boats, stood out among the graduates and was honored with the coveted award. Hailing from Kerikeri, Ethan's journey into the marine industry began at a young age, fueled by a deep-rooted passion for boats and craftsmanship. His commitment to continuous improvement and pursuit of excellence is evident in his work ethic and dedication to producing top-quality results.
The acknowledgment of Ethan's achievements on MAST's official Facebook page further underscores the significance of his accomplishment. Being recognized as an emerging leader in the marine industry not only highlights Ethan's individual talent and hard work but also reflects positively on the training and support provided by Makaira Boats and the MAST academy.
This achievement serves as an inspiration not only to aspiring apprentices in Kerikeri but also to the broader community, showcasing the potential for excellence and success within the local talent pool. Ethan's story exemplifies the importance of passion, dedication, and continuous learning in pursuing a successful career path.
The recognition received by Ethan at an international level through the Dale Carnegie Emerging Leader Award is a testament to his skills, professionalism, and commitment to personal and professional growth. It also reflects positively on the reputation and standards upheld by Makaira Boats as a leader in the marine industry.
Overall, Ethan Holland's success story serves as a shining example of what can be achieved through hard work, determination, and a genuine passion for one's craft. His accomplishment not only brings pride to his hometown of Kerikeri but also shines a spotlight on the potential for excellence within the New Zealand marine industry.
Makaira Gen3 Makes the Cover
In the world of boating, where innovation and performance reign supreme, one remarkable vessel has garnered significant attention: the Makaira Gen3 800. This extraordinary boat has graced the cover of the esteemed Northwest Yachting magazine's March issue, following an exhilarating display at the Seattle Boat Show. The editorial team from Northwest Yachting had the exclusive opportunity to step aboard the Makaira Gen3 800 and were instantly captivated by its exceptional features, including the awe-inspiring aluminium flared hull, impeccable welds, and impeccable finish. Let's dive into the full article to explore the stunning attributes of this game-changing boat.
Makaira Gen3 800:
Redefining Design Excellence:
At the forefront of the Makaira Gen3 800 is its revolutionary design that seamlessly combines functionality and aesthetics. The vessel's aluminum flared hull not only enhances stability but also adds a touch of sophistication to its overall appearance. Carefully crafted with meticulous attention to detail, the smooth lines and aerodynamic shape of the hull contribute to both its striking visual appeal and optimized performance on the water. The Makaira Gen3 800 stands as a testament to the perfect blend of artistry and engineering in boat design.
Impeccable Welding Quality:
During their visit aboard the Makaira Gen3 800, the Northwest Yachting team was astounded by the flawless welding exhibited throughout the boat. The skilled craftsmen behind this vessel have mastered their craft, ensuring that each weld is not only structurally sound but also visually impeccable. Every seam seamlessly integrates into the boat's overall design, showcasing an unwavering commitment to quality and craftsmanship.
Unparalleled Finish:
The first glance at the Makaira Gen3 800 leaves every boating enthusiast in awe. The meticulous attention to detail is evident in every aspect, including the immaculate finish that graces every surface. From the sleek exterior to the finely crafted interior, the Makaira Gen3 800 emanates a sense of luxury and refinement. The Northwest Yachting team marveled at the flawless varnish, the smooth texture of the boat's furnishings, and the exquisite attention paid to every corner. It is a testament to the dedication and skill of the craftsmen who bring this masterpiece to life.
Cutting-Edge Features and Technology:
Beyond its captivating design and impeccable finish, the Makaira Gen3 800 boasts a host of cutting-edge features and technology. The boat is equipped with state-of-the-art navigation systems, advanced communication tools, and smart automation for optimal performance and convenience. Whether it's the integrated entertainment systems or the seamless connectivity options, the Makaira Gen3 800 ensures an unparalleled boating experience, whether for leisurely cruises or thrilling adventures.
The Makaira Gen3 800 has emerged as a true game-changer in the world of boating, earning its well-deserved spot on the cover of Northwest Yachting's March issue. The Northwest Yachting team, having experienced the boat firsthand, were mesmerized by its aluminum flared hull, impeccable welds, and flawless finish. This remarkable vessel sets a new standard for design, craftsmanship, and innovation. For those seeking an extraordinary boating experience, the Makaira Gen3 800 undoubtedly represents the epitome of excellence.
Check out the full article below.
https://www.nwyachting.com/march-2023/